Strtegic Position of BMW Essay Example | Topics and Well Written Essays - 4000 words

Strtegic Position of BMW - Essay Example ustrin industrilist Frnz Josef Popp purchsed the compny in 1917 nd renmed it Byerische Motoren Werke. The Trety of Versilles, June 28, 1919, directly influenced the entry of Rpp Motoren Werke (lter to be known s BMW), into utomobile mnufcture s the terms of surrender by Germny resulting from World Wr 1 stipulted under rticles 198, 199 nd 201 tht ny militry or nvl ir forces were prohibited nd it lso stipulted the mnufcture of or importtion of ircrft. Rpp Motoren Werke, s result of sid bn, mde rilwy brkes until its fory into utomobiles in 1929. The hyperinfltion rising s result of the severe economic snctions imposed by the Trety of Versilles rered its hed in the 1920's nd helped to stgnte growth in Germny. This pper will nlyze the strtegic position of BMW with the help of five competitive forces of Porter, SWOT nlysis nd other mrketing nlysis in the utomobile industry. More prticulrly, it will be nlyzed how the forces hve n effect on the cr mnufcturer BMW. Bsed on this nlysis, the force with the most impct on the compny will be identified. Bsed on tht, it will be described how BMW uses informtion systems to offset the force. BMW, which stnds for Byerische Motoren Werke, hs mde well-known nme s luxury cr mnufcturer (Bernhrdt & Kinner, 1994). The hedqurters of the BMW group is in Munich, Germny, but the compny is present ll over the world. The compny built high brnd equity over the yers through continuous brnding efforts nd high qulity products. BMW is rgubly the most dmired crmker in the world nd BMW products inspire ner- fnticl loylty (Kiley, 2004). SWOT nlysis Strengths BMW is well-known compny with high sttus brnding tht hs very high recognition fctor. The compny hs been strengths in both reserch nd development nd design s well s in mrketing. For exmple when it comes to mrketing it ws BMW dvertisement tht ws the first e-dvertisement tht mde it to Cmpigns 'Pick of the Week' (Domn). However, in long-term purchse such s this there is need for moire substnce thn just mrketing, otherwise the life of the compny would be reltively short due to the nture of the purchse. It is in these longer-term systems nd strtegies tht we cn see mny of the strengths of BMW, we cn consider these by strting with the mrket position of the compny. BMW s well s Mercedes' nd few other compnies hve mnged too successful ttin m mrket position where they hve focus on nrrow rnge of exclusive crs. These cn be seen s imed t the mrket plce tht is not lso sensitive to price, nd s such we must rgue tht the mrket positioning my be seen s strength s there will not be such rection if the economic conditions chnge. The customers tht re in the trget group re hppy to py premium price for wht they perceive s premium product (Thompson). This my not be so true of the subsidiry compnies tht hve hd different problems, such s the ill-fted Rover group. However, the core product hs remined strong (Thompson). This my be seen s diversifiction, nd some of the diversifiction my lso be seen s strength, for exmple the purchse of Rolls Royce where there is similr strtegy, however the rnge nd trget mrket re even more focused nd exclusive. The strtegy of BMW is designed to be defensive ginst other cr mnufctures, nd s we will see when it comes to the section on threts this is defensive

The government of the United States Essay Example | Topics and Well Written Essays - 500 words

The government of the United States - Essay Example The government of the United States is based on a constitution first developed in 1789 making it the first constitutional state in the world. The constitution relies on the principles of federalism which provides for a mechanism of power-sharing between the federal states and the central government. The fact that the country has fifty semi-autonomous states coming together under one central government influenced the formation of an effective and concrete constitution that captures the interests of all the states. Additionally, the racial segregation later in the history of the country and the subsequent abolition of the slave trade resulted in the formation of the American bill of rights to safeguard the interest of every citizen. The bill of rights provides for the respect of human life and to oversee this is the judicial arm of the government constituted of independent courts which exercise their powers thus ensuring obedience to the laws of the land. The constitution defines power s of both the executive and the Congress which are crafted in a way to defend the interest of the citizens and uphold the values of equality among all Americans irrespective of their diverse backgrounds. Wood (1998) asserts that the American government has three arms namely the judiciary, the executive, and the legislature all of which are independent in their operations. The three tires approach to governance protects the citizens from exploitation thus resulting in a more responsive form of governance over time.